Graphic Design

Logo and Brand Creation Process

A great logo and associated branding graphics are not just pleasing to look at, they also need to reflect the qualities and values of your brand.  It’s a lot of pressure to put on such a small graphic!  A brand’s fonts, colour scheme, and general look and feel help to position your business within the market.  It is the visual identity that communicates what a business does, and how the company should be perceived by its clients and future clients. 

At Aitken Design, we work with businesses from all sectors to update existing branding, or create an entirely new logo and brand guidelines for a new business.  We help to ensure that you and your team can easily apply your logo and branding consistently across all communications from invoices to social media posts.

Branding may not be for a company; it could be for a product, or a new range, or even an event.  These are known as ‘internal’ brands, and we can help you establish logos and identities for new products or services that will complement your company’s aesthetic, while still having their own unique look.

Logos and branding are very personal to each business.  No one ever starts the process without having some ideas, opinions or even dislikes that need to be taken into consideration, so our Logo and Brand Creation process begins with listening.

From typography to imagery to colours and more, our graphic design brand creation service is here to help create a look your business will be proud of for years to come.